In June of 2011 I was a participant of Common Project - a social design initiative aimed
at building new, sustainable businesses.

During my two weeks there, with the help of 5 other creative professionals,
we developed COMMON Hoops.

COMMON Hoops is a high style, custom basketball product company that uses it's funds
to fuel youth mentorship and community development in towns that have economic hardships.

The COMMON Hoop is the first of what will be many products created by
youths and designers. Hand built from reclaimed materials,
the COMMON Hoop is both a functional backboard and an art piece.

COMMON Hoops is starting in Greensboro, Alabama - a place where social ventures are
bringing promise of a new creative economy.